Boris Johnson: could he really be a champion for public health?

Jane Martin and Alexandra Jones


The United Kingdom’s ground-breaking obesity strategy, launched recently by Prime Minister Boris Johnson, is close to his heart.

In a video introducing the ‘Better Health Strategy’, Johnson draws on his own experience with obesity and COVID-19, a frightening and potentially deadly combination.

Obesity already makes us vulnerable to cancer, heart disease and type 2 diabetes, which are leading killers globally, and in Australia.

As the world grapples with the challenges of COVID-19, it has now also emerged that living with excess weight increases risk of more serious illness or death from the virus. In countries like the US and UK where COVID-19 has spiralled, this has increased pressure on health systems.

The UK’s rates of overweight are ninth highest in the OECD. Concerningly, Australia is ranked even further up this leader board. At number seven, about two-thirds of us are above a healthy weight, along with one-quarter of our children.

As the virus makes a worrying resurgence in Australia, action to address obesity has never been more urgent.

The UK plan tackles obesity from a variety of angles. The new campaign featuring the PM himself, urges people to take steps to lose weight and keep it off, supported by evidence-based tools and apps.

The National Health Service will also be bolstered around the provision of weight management services for those seeking help to lose weight.

Beyond this immediate focus on individual behaviour change, the plan also contains significant new policies that target the food environment. These include:

  • banning advertising of unhealthy food on TV and digital platforms before 9pm and a short consultation on stopping all unhealthy food marketing online, with intent for these to be implemented by 2022
  • launching public consultation to gather views and evidence on the now seven-year-old ‘traffic light’ front-of-pack nutrition label and on new international examples – this is notable given Britain’s EU exit provides fresh opportunities for the UK to pursue new, potentially mandatory, food labelling requirements
  • introducing legislation to require large out-of-home food businesses, including restaurants, cafes and takeaways with more than 250 employees, to add calorie labels to the food they sell
  • consulting on making alcohol companies provide calorie labelling on products, and
  • legislating to end the promotion of unhealthy foods by restricting volume promotions such as ‘buy one, get one free’, and the placement of these foods in prominent locations intended to encourage purchasing, both online and in physical shops.

These population-level policies – recommended by the World Health Organization – appear in the strategy under the headlines ‘empowering consumers with information to make healthier choices’ and ‘giving everyone a fair deal’.

It’s an important shift in tone from the Conservative PM’s previous refrain that such measures represent the work of an interventionist ‘nanny state.’

Like most government announcements, the strategy has not been without criticism.

Some note the lack of attention to the systemic drivers of inequity such as poverty, which deliver worse health outcomes for those who experience the lowest levels of deprivation. This is reflected in rates of overweight, which in the UK, as in Australia, are highest for those who are most disadvantaged, including for children.

Others note the strategy also misses an obvious opportunity expand the UK’s successful tax on sugary drinks – which has reduced the average sugar content of these products by 28 percent in two years – to additional milk-based drinks, and potentially also sugary snacks.

While many of the government’s announced policies have a strategic focus on prevention, those working with people living with obesity have also called for care in the strategy’s messaging to ensure it does not increase the harmful stigma already associated with obesity. Stigma makes it harder to lose weight and potentially discourages those living with obesity from seeking support and care.

From an Australian perspective, the UK’s decisive action shines a light on our own country’s lack of progress on effective action to address obesity.

A recent report by the Obesity Policy Coalition “A Decade of Inaction” outlined the Federal Government’s efforts over the last ten years in addressing recommendations by the Preventative Health Taskforce to deliver Australia the Healthiest Country by 2020.

The report found that out of 27 recommended actions made in the original roadmap to reduce and control obesity in Australia, only one had been fully completed. Twenty had made limited progress, while six had not been progressed at all.

While the Federal Government recently announced an overdue refresh of the Australian Dietary Guidelines, it came on the same day as fairly underwhelming conclusions from the Five Year Review of the Health Star Rating front-of-pack nutrition labelling system.

Despite appearing on only 40 percent of products, Health Stars will remain voluntary, with some tweaks to how Stars are calculated, but without the stronger penalties on salt and sugar that were the main asks of consumer and public health groups.

Elsewhere, the voluntary Healthy Food Partnership reformulation program continues at a glacial pace – encouraging manufacturers to make small reductions in salt, sugar and saturated fat in their recipes, if they so choose.

In Australia, the COVID-19 pandemic has resulted in some disruptions to the food supply, particularly in rural and remote communities where there were already issues.

Food insecurity is associated with worsening nutrition and higher rates of obesity and chronic disease. Aboriginal and Torres Strait Islander communities often face compounding issues of restricted supply, affordability, access, and limited nutrition education that intersects with ongoing manifestations of colonialism, adversely impacting upon Indigenous food systems and knowledge.

Renewed recognition of this challenge during the COVID-19 crisis resulted in an inquiry by the Government to consider food pricing and food security in remote Indigenous communities, with a particular focus on barriers to the provision of fresh and healthy foods in community stores.

The pandemic has also seen Australians bombarded by fast food marketing messages, encouraging us to purchase unhealthy foods without having to leave the couch – all this at a time when opportunities to exercise have been curtailed by the closure of gyms and sports facilities.

Australia’s National Obesity Strategy has undergone a consultation process and is to be presented to governments later this year. The end result must have more than a focus on giving people information and expecting them to develop healthier habits without looking to the broader societal influences.

Using policy – including legislation to regulate the food industry – is critical to creating a society that supports and embeds change to ensure children grow up eating healthy food, and to address the influences of price, placement and promotion which drive rampant sales of unhealthy food.

Government must continue to progress plans to consider the strategy in November, and health groups must hold them to account to do so.

We also need to ensure that it contains evidence-informed strategies like health levy on sugary drinks and marketing restrictions, as well as broader systems changes that address structural inequalities that lead to obesity

COVID-19 has been a clarion call for the importance of health for both our individual wellbeing and the functioning of our societies.

Public health advocates must continue to encourage Australian governments to take meaningful action on obesity as this is crucial to ensuring we have a healthy and resilient population with the best chance to build back better in a post-COVID world.

Boris Johnson’s change of heart shows that obesity isn’t, and shouldn’t be, a partisan issue.

Who would have guessed that he could turn out to be an unlikely champion in driving changes Australia also needs to see?


This article was originally published in Croakey. View the original article.


Jane Martin is the Executive Manager of the Obesity Policy Coalition and the President Australia New Zealand Obesity Society. She has extensive experience in public health advocacy and policy development, and in building the evidence to supporting legislative and policy reforms. In 2011 she was awarded a Jack Brockhoff Churchill Fellowship and undertook the Williamson Community Leadership program in 2013. She has published papers on tobacco and obesity policy reform issues and has presented at national and international public health conferences.

Dr Alexandra Jones is a Research Fellow in Food Policy and Law at the George Institute for Global Health, and is a public health lawyer leading the Food Policy Division’s program on regulatory strategies to prevent diet-related disease. Ali’s current research interests include Australia’s front-of-pack Health Star Rating system, fiscal policies to improve diets (e.g. taxes on sugar-sweetened beverages), product reformulation, restrictions on unhealthy marketing, the interaction of international trade law and health, and the transition to healthy and sustainable food systems.  

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